Ecuador, May 2021. Ecuador is currently facing difficult times as a result of a strong social crisis intensified by the pandemic and one of the most visible consequences for citizens has been the loss of attachment to their roots: many of them do not feel a defined identity.
Pilsener has been part of Ecuador's history for the past 110 years, reaffirming its commitment to the country, its people and its traditions. During the pandemic, they created centers for doctors to stay, delivered units for Covid-19 care and today they are creating the largest vaccination center in the country.
That is why it presents #Ecuatorianízate, a great communication platform that seeks to become the new Ecuadorian identity and pride, which seeks to change what it feels as a country and what it reflects to the world.
#Ecuatorianízate is an expression that seeks for everyone to understand that it is not enough to be born in Ecuador, it is necessary to become Ecuadorian and it will be your actions and your pride that will make that happen”
Agency: Fantástica Bogotá
CCO: Daniel Bermudez
Executive Creative Directors: Alejandro Gómez
Creative Directors: Andrés Díaz, Alejandro Camelo
CCO: Daniel Bermudez
Executive Creative Directors: Alejandro Gómez
Creative Directors: Andrés Díaz, Alejandro Camelo
Copywriter: Juan Camilo Hidalgo
Art Director: Andrés Díaz
Producer: Akira Cine
Director: Juan Rueda
Executive Producer: Marcela Zabaleta
Art Director: Andrés Díaz
Producer: Akira Cine
Director: Juan Rueda
Executive Producer: Marcela Zabaleta
